
Through simple luxurious designs, we aim to bring back femininity, modesty & elegance to the fashion world.
Reehan Bahaa Eldin
Founder
An Egyptian designer who got her Bachelor of Arts in Mass Communication & Master of Arts in Television Journalism at the American University in Cairo and long after decided to study fashion designing.
Working as an anchor and program presenter for years did not hinder her passion & attention towards fashion, which drove her to shift career after almost 20 years.
In her designs, she follows no rule, epitomizing the very modern values of freedom & passion in fashion, believing in simplicity as the keynote of true elegance.